At first glance it looks to be a great site with easy to navigate categories. I love the bright colors and that they have the toys grouped by age groups like Toys for 4 year olds for example. They carry great toys for learning, and wooden toys.
After selecting an age group you can further narrow your results and pick a gender. I sorted by Toys for 5 year olds > Girls and found some wonderful things that my girls would love! Some of my favorites are :
Animal Stamp set by Melissa and Doug
And the I Spy Private Eye game set
Sometimes when we buy toys we look for what is trendy, or cheap but more often than not that toy is played with once then never seen again. They carry great toys that look to provide hours of enjoyment!